Zynga's popular CityVille game for mobile

Company: Zynga
Role: Creative Director
Year: 2011
Project Length: Hometown - 11 months, Holidaytown - 1.5 months
Team Size: 22

CityVille Hometown

CityVille Hometown was a mobile game based on Zynga's 12m DAU CityVille web game. It was Zynga's first real mobile Ville game that climbed to the top ten in the charts.

We created standards in art, UX, and execution that became widely adopted throughout Zynga and our competition. The UI I created was copied verbatim by numerous competitors and I'm still seeing imitations six years later.

Role: UX leadership through vision, design, implementation, management, and product direction.

CityVille Hometown image CityVille Hometown image CityVille Hometown image

CityVille Hometown Holidaytown

This was mostly an art-driven effort based on CityVille Hometown. Holidaytown was featured by Apple numerous times and and made a 50X return on its investment.

CityVille Holiday Hometown image CityVille Holiday Hometown image