Role: Art Director
Project Length: 17 months
Team Size: N/A
I led a large production team to redesign and restructure all aspects of Macromedia's website.
The project was a challenge because Macromedia.com had diverse content ranging from articles to video tutorials to interactive demos to a robust eCommerce store. We created a flexible system by developing templates that allowed for modular creation and customization.
Role: Art direction, UX, development.