website redesign

Company: Macromedia
Role: Art Director
Year: 2004
Project Length: 17 months
Team Size: N/A

I led a large production team to redesign and restructure all aspects of Macromedia's website.

The project was a challenge because had diverse content ranging from articles to video tutorials to interactive demos to a robust eCommerce store. We created a flexible system by developing templates that allowed for modular creation and customization.

Role: Art direction, UX, development.