Tropic Escape, Zynga's new FarmVille game

Company: Zynga
Role: Head of Experience Design
Year: 2016
Project Length: 10 months
Team Size: 40

Zynga's second most successful launch of ten games in 2016. We exceeded revenue targets, shipped early, and achieved a 4.5+ rating on the App Store.

We inherited a legacy framework, so my goal was to improve the UX through iteration, to simplify design, and to reduce memory requirements. My plan succeeded: stellar usability test metrics, 85% memory reduction, and measurable LTV.

Role: UX leadership through vision, design, implementation, management, and product direction.


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